The increasing need for digital technologies in the post-Covid-19 world shows that industries across the world are either already affected or are in the process of digital transformation. Specifically, for the finance industry, stockbrokers, investors and, lending institutions have already implemented innovative technologies to stay relevant to the changing market needs. But, with the advent of new practices and technologies such as open-banking and AI in FinTech, many people wonder how to create a stock market website that excels over the existing websites in the market.
What is a Stock Market Website, and How Does It Work?
A stock market website is an internet-based platform that assists traders and brokers trade financial commodities through an electronic medium. These websites allow traders to invest in anything, be it bonds, currencies, debentures, shares, or other financial instruments. In layman’s terms, stock market websites are e-commerce but for stock trading.
Stock market websites allow brokers to find and track their favorite stocks and invest in financial instruments. Also, the investors can use the stock market website to access and study the funds that they want to invest in. Although stock market websites don’t necessarily offer trading functionality, some websites like Trade Ideas offer complete functionality, including stock trading and, making sure that the investors never miss a trading opportunity.
Why Are Stock Marketing Websites So Popular?
Statista found that 14.1 million people in the USA are using at least one stock marketing website or app. This is due to the accessibility that the online stock marketing/trading platform brings along. Investors and brokers can sell or buy stocks from anywhere in the world. The following are the commonly known benefits of stock marketing websites:
- Enables stock trading beyond geographical boundaries. This means that any trader having an account with brokerage firms can do business via the internet, irrespective of their location.
- Streamline investor and client management. The online stock market and trading platforms also act as CRM software solutions that enable effective and efficient client data management.
- 27×7 accessibility. While stock markets don’t remain open all the time, the stock market websites will, making it possible for users to access information anytime.
- Real-time data availability. The stock market websites provide users with real-time data from the market. The websites also use artificial intelligence to help users decide the best stock for their choice, which ultimately reduces the risk of investment.
- Updateable Index Filters
With updatable index filters, stock market websites make it easy for the customers to filter their portfolios or index to monitor them quickly. Filters reduce the time taken for a task and provide an astonishing user experience for the users.
Trading Functionality
Although it isn’t necessary for stock market websites to act as an online stock trading platform, trading functionality is worth having. This functionality is the last step in the stock trading funnel.
To enable this, the most feasible option is to integrate with a third-party trading platform. For example, TradingView doesn’t have its own trading platform; it actually has implemented APIs from ForexTrader to enable ForexTrader account holders to do trading.
- Secure Fund Transfer
Since both brokers and investors would be buying and reselling stocks on the stock trading/market platform, it is essential that the money transfer function is easy and quick. Ask your developers to build a simple yet secure payment flow and design so that the transaction data is secure.
- Real-time streaming of Charts and Quotes
In stock trading, a delay of one second can result in a loss of millions of US dollars. Stock trading is a fast process, and the brokers, as well as investors, make decisions swiftly. Hence, it will help you enable the live-streaming of charts and quotes on the home page or the top bar. To make sure that you show the right and updated information, you will have to integrate APIs from several news and stock websites such as CNBC or Insider. Although it doesn’t seem like a hard-to-implement feature, it is among the most crucial features to help users make the right financial decisions.
- Financial Forecast and Analysis
The stock markets are highly prone to global as well as local political and economic events. A shutdown of a mediocre company can potentially disrupt worldwide trading. Therefore, giving the users access to real-time financial forecasts will help them make intelligent investment decisions. Stock market websites like Trade Ideas make use of artificial intelligence to provide investors with valuable market insights.
